Podcast #16 - Dan Wieden Keynote Speech - AHAA 2009 Creative & Account Management Conference

With the advancement of new media tools and technology, and advertisers’ drive to do “more with less,” the advertising industry is being challenged to rewrite the rules of engagement with consumers. For renowned adman and advertising icon Dan Wieden experimentation is the root of great ideas and these times of economic uncertainty should breed novelty. Wieden will share his thoughts on staying competitive and articulating artful truths.

Dan Wieden, Co-Founder and Global Executive Creative Director, Wieden + Kennedy

Podcast #16 - Dan Wieden Keynote Speech - AHAA 2009

Podcast #15 - Closing the Digital Divide - AHAA 2009 Creative & Account Management Conference

It goes without question that creating and planning in the digital space are important disciplines in today’s advertising world. Yet, there is currently a digital divide in the way this business is carried out. Hispanic agencies have the opportunity and obligation to “liberar” their ideas along with their general market counterparts. It is essential that our teams understand the medium and its dynamics. Greatness can be achieved when we all work together in the spirit of free ideas. Here are some of the industry’s best to shed some light.

Podcast #15 - Closing the Digital Divide - AHAA 2009

Podcast #14 - Breaking the Cycle - AHAA 2009 Creative & Account Management Conference

It's not business as usual. How do we liberate ourselves from patterns of behavior that get in the way of surviving and succeeding in today's environment? In this candid discuss with leaders from across agency functions we'll learn what's working and how to manage the onslaught on new challenges every agency is facing.

Speakers:
John Ross, Partner, d exposito + partners
Salvador Veloso, Creative Director, Concept Café
Elias Weinstock, Executive Creative Director, Casanova-Pendrill

Podcast #14 - Breaking the Cycle - AHAA 2009

Podcast #13 - Winning Ideas - AHAA 2009 Creative & Account Management Conference

Winners of the 2009 HAPE Awards break down how they uncovered the silver bullet insight that led to a winning creative idea in this collection of case studies.

Speakers:
2009 HAPE Award Winners

Podcast #13 - Winning Ideas - AHAA 2009

Podcast #12 - Interdependence at Work - AHAA 2009 Creative & Account Management Confer

At the end of the day, it’s client leadership and agency interdependence to deliver ideas that deliver results. MGS Communications and 22 Squared have partnered on the Southeast Toyota Account for decades. What are they doing right?
Speakers:
Myra Adams, Director, Marketing Communication & Strategy, Southeast Toyota Distributors
Andrew Jones, EVP/Leader, 22Squared
Gaby Alcántara-Díaz, CSO/Partner, MGS Communications

Podcast #12 - Interdependence at Work - AHAA 2009

Podcast #11 - Conference Intro & Are Your Ideas Running Free Session AHAA 2009 Creative & Account Management Conference

Ideas will set you free. Or will they? Creative directors and planners from Hispanic agencies share their thoughts on how to make sure your ideas are running free, whether it's new ways of segmenting consumers or letting loose in new media.

Speakers: Mauricio Galvan, Rocio Fernandez, Luis Miguel Messianu, Pablo Buffagni and Jean Paul Aguirre.

September 17, 2009 Miami, Florida

Podcast # 10 – Why Be Social? Session, 2009 Media & Account Management Conference

Hispanics over index in almost all categories of user generated content, but especially social networking. Is it a cultural thing? Find out during this panel discussion with social networking experts. The panelists were Tracy Decker, Conference Co-Chair; Carlos Pedraja, MySpace & MySpace Latino; Manny Miravete, VP, Sales & Strategy, MySpace & MySpace Latino and Sharon Cooper, Grupo Gallegos. This podcast is brought to you by Univision.

Podcast #10 - Why Be Social? AHAA 2009

Podcast # 9 – Defining Cultural Identity Session, 2009 Media & Account Management Conference

Reaching highly acculturated Latino consumers relies more on culture than language. In this panel discussion, you’ll glean learning’s from leaders in marketing to African-American consumers. The panelists were Tracy Decker, Conference Co-Chair; Doug Darfield, Senior Vice President Multicultural Measurement, Nielsen Media Research; Sterling Green, President, SpikeDDB and Sharon Cooper, Grupo Gallegos. This podcast is brought to you by Univision.

Podcast #9 - Defining Cultural Identity - AHAA 2009

Podcast # 8 – Taking an Innovative Cross-Platform Approach Session, 2009 Media & Account Management Conference

MTV Tr3s & T-Mobile continued their partnership in 2008 with an innovative cross-platform opportunity. By providing the T-Mobile brand with continuity and ownership of an exciting tent pole event, MTV Tr3s was able to leverage young Latino’s passion for music and entertainment, love of self expression and use of technology. The panelists were John Baez, Director Integrated Marketing, MTV Tr3s; Robert Spallone, Media Director, Conill and Tim Switzer, Media Manager, T-Mobile. This podcast is brought to you by Univision.

Podcast #8 - Taking an Innovative Cross-Platform Approach - AHAA 2009

Podcast # 7 – Blurring Channel Lines Session, 2009 Media & Account Management Conference

Integrated plans are high-definition plans in the new world order. This session shared case studies Fox Searchlight Pictures on effectively building traditional, digital and viral campaigns. The presenter is Rick Ramirez, Vice President of Marketing, 20th Century Fox Home Entertainment. This podcast is brought to you by Univision.

Podcast #7 - Blurring Channel Lines - AHAA 2009

Podcast # 6 – Bringing Clarity to Channel Planning Session, 2009 Media & Account Management Conference

This session focused on integrated marketing communications planning and the benefits clients receive when agencies focus on business solutions rather than legacy media approaches. The presenter is Alexandra Mimoun, Senior Strategist, Naked Communications. This podcast is brought to you by Univision.

Podcast #6 - Bringing Clarity - AHAA 2009

Podcast # 5 – High-Defining Agency Worth Session, 2009 Media & Account Management Conference

This panel discussion with advertising association leaders from the CMO Council, American Association of Advertising Agencies and Association of National Advertisers will examine the needs of today’s marketers, the importance of deeply engaging with cross-cultural markets, how to measure and reassign value across marketing, define where the agency fits in and why more personalized, timely and relevant communications are more important than ever before. The anelists of this session were Adriana Eiriz, CMO Council Advisory Board; Nancy Hill, President & CEO, 4A’s and Bob Liodice, President & CEO, ANA. This podcast is brought to you by Univision.

Podcast #5 - High-Defining Agency - AHAA 2009

Podcast # 4 – Angel Martinez, Keynote Address, 2009 Media & Account Management Conference

Angel Martinez addressed the attendees at AHAA’s 2009 Media & Account Management Conference. Angel told the audience of Hispanic marketers practical thinking needs to ground the opportunities to reach and connect with the Hispanic consumer and he provided 15 key insights to brand building and professional growth. He’s a leader in product and marketing innovation and a shaper of future trends. He shared his personal stories, humor, no frills approach and it was riveting. This podcast is brought to you by Univision.

Podcast #4 - Angel Martinez - AHAA 2009 LV

Podcast # 3 - Client Leaders Session, 2008 Creative & Account Planning Conference

Forward thinking clients are increasingly seeking the leadership of Latino agencies for solutions. Is it working? You will hear the thoughts and opinions of Dionne Colvin, National Advertising Manager of Toyota; Tony Gerst, Vice President of Clorox Multicultural Division; Steve James, Executive Director of the California Milk Processor Board and Gisela Girard, AHAA Chairman-Elect.

Podcast # 2 - Brown Johnson, Keynote Address, 2008 Creative & Account Planning Conference

AHAA’s keynote speaker Brown Johnson unveiled the secret of Dora’s success in her address to Hispanic marketers at the 2008 Creative & Account Planning Conference in Beverly Hills. Brown is the driving force behind the number one preschool brand, Nick Jr. Her creative leadership nurtured and grew the groundbreaking properties Blue’s Clues, Dora the Explorer, The Backyardigans, Go, Diego, Go!, The Wonder Pets!, Yo Gabba Gabba! and most recently, Ni Hao, Kai-lan. Johnson spearheads all preschool content across Nickelodeon networks seen in over 96 million homes.

Podcast # 1 - Ralph De La Vega, Keynote Address, 24th Semi Annual Conference

Ralph de la Vega addressed conference attendees at AHAA’s 24th Semi-Annual Conference in San Antonio. Mr. de la Vega encouraged a packed room full of Hispanic-specialized marketers to continually reinvent. He shared his inspiring professional and personal life journey peppered with numerous examples of times he's hit :CTRL/ALT/Del_ and Rebooted for the Future.